Community development. Practical strategy.
A clear work plan.
Connected partners.
Hands-on support.
We help development organizations, cooperatives, and community partners turn shared ideas into practical progress through strategy, marketing, and hands-on project support.Strategy, marketing, and project support for organizations building stronger communities.
01 / Our Expertise
For development organizations, cooperatives, and community partners, we connect strategy, people, and implementation. We also help individual businesses with marketing, growth, and operations.
Help your organization turn a community-focused initiative into organized, practical work. We stay involved in the planning, relationships, and decisions that keep a project moving.
Work plans, partner coordination, and ongoing support for community-focused initiatives.
Bring community needs and operating realities together. Our grocery and rural development experience informs the purchasing, distribution, and business-model decisions behind a regional initiative.
Workable models for rural communities, grocery stores, and local food systems.
Help people understand your work and connect with the right audiences. Build a marketing plan, tell the project’s story, and use clear key performance indicators (KPIs) to guide what comes next.
Marketing plans, project storytelling, campaigns, and meaningful performance measures.
Assess opportunities, organize priorities, and improve how the work gets done. We support project teams and individual businesses with practical plans shaped around their goals.
Clear priorities, workable business models, and better day-to-day processes.
02 / Featured Work
Initiative in developmentCommunity development / Local food systems
North Central Regional Grocery & Local Food Hub Initiative
A regional effort to bring independent grocers and local producers together through shared purchasing and a planned food hub in Velva.
Working alongside NDAREC and the initiative’s sponsoring organizations and partners, we support grocery and distributor relationships, marketing, operational coordination, and development planning.
Explore the food hub model03 / Our Team
Shawn brings the judgment of a business owner and community leader. Shad brings marketing experience and operational coordination. You work directly with the people doing the work.Father-and-son owned. Work directly with Shawn and Shad, from the first conversation to the next steps.
Father
Co-Owner & Lead Consultant
Shawn knows the day-to-day decisions behind a community-serving business. As the former owner and operator of Velva Fresh Foods, he brings nearly two decades of experience in purchasing, merchandising, staffing, and customer service. His community board leadership and service in the North Dakota Senate from 2017–2024 add a practical understanding of rural development and the relationships it takes to move a project forward. Today, he applies that experience to rural grocery sustainability and regional food-hub development.
Nearly two decades of grocery ownership, community leadership, and practical rural development experience.
Son
Co-Owner & Marketing & Operations Lead
Shad helps organizations and businesses communicate their value, connect with the right audiences, and build lasting stakeholder, customer, and partner relationships. He holds an MBA and a bachelor’s degree in Business Administration & Management from Minnesota State University Moorhead. His marketing experience and work building national client relationships inform his approach at Vedaa Consulting. He brings that background to marketing and operational coordination for the regional grocery and local food-hub initiative, working with grocers, distributors, and community partners to translate planning into practical next steps.
Marketing experience, an MBA, and hands-on coordination to help organizations connect with their audiences and move projects forward.
04 / How We Work
We stay close to the people, decisions, and operating realities that shape your project.
Listen, assess the situation, and identify the decisions that matter most.
Organize priorities, relationships, and next steps around what the work needs.
Support coordination and implementation as the project develops.
05 / Let’s Talk
Tell us about your organization, community initiative, or business challenge and where you could use support. We’ll start with a conversation.Tell us about your project or business and the support you need.
Start a conversation
Co-Owner & Marketing & Operations Lead
shad@vedaaconsulting.co(701) 537-4555
