Make the idea easy to remember.
A consistent $5 Dollar Friday theme gave customers a clear, recurring occasion to watch for.
Our Work / Marketing Case StudyA simple Friday offer.
An independent rural grocer · Spring 2026
A simple Friday offer.
A bigger basket.
We helped a rural grocer turn a weekly $5 promotion into rotating deals, shareable content, and something customers could look forward to.
See the six-week results- The client
- Independent rural grocer
- Our work
- Campaign concept, weekly graphics & performance review
- Measured period
- Six Fridays · March 6–April 10, 2026
01 / What we observed
The standout finding?
More in the basket.
Average basket size was higher while customer count remained nearly flat. Explore the three measures from the six-week comparison.
Six-week year-over-year comparison
+22.1%More in each basket.
Weighted average spend per shopping trip was 22.1% higher across the six measured Fridays than on the corresponding Fridays a year earlier.
March 6–April 10, 2026 compared with the corresponding six Fridays in 2025. Observed changes during the campaign; see measurement details below.
How we measured the results
The comparison uses the grocer’s six-week campaign report: six Fridays from March 6 through April 10, 2026, against the corresponding Fridays in 2025. Friday sales and customer counts are combined across each period. Weighted average basket size is total Friday sales divided by the period’s recorded customer count, rather than a simple average of weekly averages. Percentage changes are rounded to one decimal place.
This is a year-over-year comparison for one store. Other factors may have affected performance, so it does not isolate the promotion’s effect or measure profitability. Social engagement and weekly excitement are qualitative observations; no numerical engagement result is claimed. The client name and detailed revenue figures are withheld.
02 / The campaign approach
A reason to look
forward to Friday.
A recognizable weekly idea gave the store an easy way to promote fresh offers, spark conversation, and keep the content moving.
Keep the weekly mix fresh.
Rotating products kept the offers varied. The grocer shaped the deals around available items, supplier opportunities, and the season.
Give the store something to share.
Weekly graphics made social posting repeatable and engaging. The changing offers gave the store a fresh conversation with customers each week.
03 / The creative in action
Same idea.
Fresh deals.
Browse three campaign examples to see how the weekly format adapted to new items and a seasonal occasion.
April 3 / Campaign creative
A seasonal twist.
Good Friday gave the weekly promotion a timely theme. A $5 bouquet joined grocery offers, showing how a local florist could become part of the occasion.
Within the six-week measurement period.View full flyer (opens in a new tab)Campaign artwork shown with the store name removed for client privacy. These are past promotional examples, not current offers.
04 / The local connection
A store promotion.
Room for the community.
The grocer took the idea further by working with its Coca-Cola supplier and a local florist to create $5 offers for customers.
A deal worth sharing.
The Coca-Cola supplier helped the grocer build beverage offers around the campaign’s familiar $5 theme.
Something beyond the grocery list.
A $5 bouquet brought a local business into the Good Friday promotion and added a seasonal reason to join in.
Practical marketing, connected locally
An idea people can join.
A result you can learn from.
We help organizations and businesses build marketing plans, tell their stories, create campaigns, and choose meaningful measures of progress.
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